01 · Product
Each case starts by designing a product that does not physically exist—its silhouette, construction, materials and parameters—and then holds that definition steady across models, environments, light and formats.
01
Virtual product · concept design
A fully AI-designed virtual hat, developed from product details and parameters into a multi-scenario outdoor campaign.
Before making the campaign, I used AI to design the hat itself—its shape, patchwork, materials, construction details, views and selected parameters. This board is the master reference for every later image.
The same chain, run four times
A product that does not physically exist is designed first: silhouette, construction, materials and the parameters that fix it.
That definition becomes the master reference every later frame is checked against — outline, construction, colour identity.
The same product moves through people, gestures, terrain and changing light without changing what it is.
The result is not a pile of single images but a series that can be used continuously.
02
Virtual product · concept design
A virtual backpack defined from one AI product concept, then expanded into a believable trail campaign.
03
Virtual product · concept design
A fictional product family and studio language created together through one AI-led art direction system.
I coordinated label placement, object identity, colour, reflections, hands, surfaces and lighting so changing setups still read as one campaign.
View the full AI product campaign case04
Virtual product · concept design
A virtual technical shell designed with AI, then carried through one coherent alpine campaign.
I held the silhouette, construction cues, material weight and pale colour identity steady while changing model, pose, distance and composition.
View the full AI product campaign caseEvery product, parameter, person and setting in this channel is a fictional AI creation by JoyousPixel AI Lab. Nothing shown has been manufactured or is offered for sale.
Next step
Share the product reference, brand rules and required channels. The first step is deciding what must remain consistent before any campaign image is produced.